Its easy to look back on the original iphone 2g with reverence. May 20, 2015 does anyone know which iphone jony uses. New biography of jony ive sheds light on apples design. New biography of jony ive sheds light on apples design genius. Looking to the future, ive wants an iphone to appear like a single sheet of glass, according to the. Matt clark is a freelance writer covering the world of videogames, tech, and.
The genius behind apples greatest products offers an inside account of the iphone s birth. Apple iphone 5c official video apple iphone 5c official video apple iphone 5c official video apple iphone 5c official video apple iphone 5c official video ap. Jun 27, 2019 while this video wasnt a big leap forward over the one promoting the iphone 4, it did for the first time pair ive with an emotive, instrumental backing tune, amping up the gravitas of his. The iphone 5c is not apples venue for minimalismthats what the iphone 5s is for. Sir jonathan paul jony ive, kbe, honfreng, rdi born 27 february 1967 is a british industrial, product and architectural designer who is the former chief design officer cdo of apple inc. In the video, the apple designers poke fun at the plastic casing of the iphone 5c and the new gold iphone 5s model. The shiny, colorful phone tied to colors in the system and wallpaper give the phone a feeling that is more than the sum of its parts, making the moniker of the jony ive phone even more relevant.
Its either an aberration, a mutation or a work of art. The iphone 5c is of course unapologetically plastic, as jony ive called it in the introductory video showcased at apples developers conference. Here are jony ives most important and indulgent apple. The tech giant apple has a rich team of researchers, designers, and creators for its products, this is a known fact and that over the last decade has shown preponderance in some segments and created some trends as a result of this research. Jony ive, designer behind iphone and macbook, leaves apple. Jony ive says apple had to solve extraordinarily complex problems time magazine has named apples iphone x as one of the 25 best inventions of 2017. This weeks apple loop includes leaked iphone 11 specs, confirmation of the new look iphone, the fallout from jony ive s resignation, confirmation of the. The chief of design at apple says in an interview that the companys flagship product wasnt inevitable and might have fallen through many. An interesting book covering the life of jony ive and the design issues at apple during ives employment. The 5c features a polycarbonate shell, instead of the glassand.
There was a strategic plan to head off the potential negative by boldly proclaiming it as a positive. Forget cheap, the iphone 5c is clearly the iphone jony ive wanted for ios 7. Apples tim cook and jony ive on android, iphone 5c. Although ives studio began designing an ipadlike device before the iphone, the ipad was first released in 2010. Be sure to check out igns buyers guide for all the relevant info. Ive s design sense has permeated essentially every single apple product for the past decade.
The apple iphone 5c has finally landed at the fonearena hq and we have it in our favourite colour blue. While ive has yet to complete his transformation his into fullon design apparition we see a short frame of ive and his signature bald head and husky frame, the video features the best iveism of all time. The device was part of the iphone series and was unveiled on september 10, 20, and released on september 20, 20, along with its higherend counterpart, the iphone 5s the iphone 5c is a variant of the iphone 5, with. According to ive, a stylus is a technological term and the purpose of the apple pencil is sketching and markup than navigating the user interface. Apple unveils new iphone 5c in green, blue, red, yellow. Microsoft pulls applebashing iphone 5 video, says it was. Its features are similar to the current iphone 5, including an 8megapixel isight camera and black glass front. Jony ive, apples chief design officer and arguably the biggest.
Apple iphone 5 is one of the most iconic iphones to date and heres what jony ive has to say about it. The launch video featured jony ive explaining that iphone 5c was unapologetically plastic. He joined apple in september 1992, where he remained until his announced departure in. The designs have not only made apple a hugely valuable company, theyve overturned entire industries, built a loyal. Sep 10, 20 in other words, i view the iphone 5c as the iphone 5 that ive would have built had he been in charge of ios design at the time of its creation. Why jony ive is apples design genius smithsonian magazine. Oct 06, 2017 apples jony ive on creating the iphone. The bold and colourful allinone computer, built around a 15in cathode ray tube display, was jony ive and steve jobs baby aimed at the low end, internetenabled market complete with a 56kb. Download it once and read it on your kindle device, pc, phones or tablets.
Jony ive talks about the tough choices apple had to make with. Pay with your iphone using touch id in stores, within apps, and on the web. Apple iphone 5c official video apple iphone 5c official video apple iphone 5c official video apple iphone 5c official video apple iphone. The video, therefore, establish the footprint for every other jony ive video to come. But when asked to assess how the iphone has changed the. It revolutionized the mobile phone industry, and paved the way for our lives to be taken over by mobile apps. Apple posts iphone 5s and iphone 5c product videos to youtube. Forget cheap, the iphone 5c is clearly the iphone jony. Give the finger to jony ive with a case that makes your.
Ok so theyre not new videos apple showed them during its media event earlier today. After all, the iphone 5s is the new pinnacle of apples flagship. Last but not least, two of the most recent designs of jony ive are those for mac pro and pro display xdr 2019. Seeing how apple likes to think outside the box, i tend to believe the latter. Apples jony ive explains iphone design inspiration with. The designs have not only made apple a hugely valuable company, theyve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Now they just show pictures and put some techno music. In the absence of cooperation from ive and apple, the book provides the best look yet at a. The 5c is apples platform for too much color and overt design. The iphone 5c was a cheaper iphone variant due to its plastic build and was targetted at a lower price point and heres how jony ive was able to capture its beauty in a single video.
Jony ive s collaboration with jobs would produce some of the worlds most iconic technology products, including the imac, ipod, ipad, and iphone. The iphone 5c is a nearperfect representation of the design ideals that ive has strived to achieve at apple. According to jony ive, the apple pencil is not meant to be used as or considered a stylus. These wonder devices were not given to us from the mind of one man, but two. But again, the iphone 5c very clearly is not that product.
Mine is only a year old, but it looks clunky in comparison. I view the iphone 5c as the iphone 5 that ive would have built had he been in charge of ios design at the time of its creation and this is jony ive s iphone. And to my eye, it sure seems like hes decidedly more excited about the iphone 5c. This insane ps5 gameplay video is the most amazing thing youll see today.
Nov 16, 2017 jony ive discusses the iphone x design and moving on from the familiar posted by evan selleck on nov 16, 2017 in iphone x the iphone x is a massive change in scope and design for apple, doing away with some of the most familiar elements in a smartphone to date. But it still remains one of the most eyecatching designs for an apple device. Apples chief designer jony ive is set to speak at the dalkey book festival in dublin, ireland on saturday, june 15 at 6. Its always with you, and no two are exactly alike, apple senior vice president jony ive said in a promotional video. Apples chief design officer, was interviewed by wallpaper, and offered his thoughts on the new input device. Apples jony ive says the iphone almost didnt happen. Apples chief design officer jony ive in the brands new hq, with a glimpse of the 175acre apple park in the background. Nov 25, 2014 i read his biography and it didnt talk much about his personal computer setup. The genius behind apples greatest products, kahney. Jonathan ive svp senior vice president of industrial design at. Rated ip67 maximum depth of 1 meter up to 30 minutes under iec standard 60529. Use features like bookmarks, note taking and highlighting while reading jony ive. Its his return to colors and beautifully, unapologetically plastic. In a video for the phone, designer jony ive says, the iphone 5c is in many ways the distillation of what people love about the.
Oct 11, 2017 in a brief interview that took place at the iphone x launch but has only been published this week, apples design head jony ive said that while the new flagship phone represents the achievement. Ive places his spacegray iphone x on the coffee table next to my iphone 7plus, whose white bezel frames its rectangle of glass display. Apple has jony ive and a team of colorsensitive designers around him who have exquisite taste. The five best times jony ive was a disembodied voice in an. So as you can imagine, we were excited to see that apple has posted three new promotional videos for the iphone 5s and iphone 5c on its youtube channel this evening. Jony ive wants iphone that looks like a single sheet of glass. The 5c is selling for the same price the iphone 5 would have been once a new model swooped in. Apples cook, ive, and federighi on android, microsoft.
I have not kept up on apple design over the years but have read a number of articles along the way, so i found that most of the topics and discussion in this book about apple products were familiar. Oct 09, 20 apples jony ive designs a leica camera you will never own this article is more than 6 years old the oneofakind leica, designed by ive and designer marc newton, will be auctioned to raise money. Describing the device as a smarter smartphone, the magazine said it was arguably the worlds most sophisticated smartphone, thanks to face id, augmented reality. Support for display of multiple languages and characters simultaneously. Though jony ive may be more widely known for designing some of apples more iconic consumer oriented products from the original imac to the recently released iphone x apples design chief. You cant just listen to middleaged men tell you about the products.
We have never designed a product so sleek, attractive, etc, etc, etc. The device was part of the iphone series and was unveiled on september 10, 20, 5 6 and released on september 20, 20, 7 8 along with its higherend counterpart. Jony ive says apples iphone x design is only the beginning bgr. Jony ives magical voice for apple marketing youtube. The iphone 5c was a cheaper iphone variant due to its plastic build. Jony ives six greatest hits and a few misses financial times. One even sneaks in a jab at apples longrumored iwatch being sent back to.
The new iphone 5c is unapologetically plastic according to jony ive, the man responsible for apples well known industrial design, and we have to say we agree, a lot. Sep, 20 the 5c is selling for the same price the iphone 5 would have been once a new model swooped in. This spoof promo video for the iphone 5c is refreshingly. Jony ive says iphone x is only the beginning of a new chapter. The shiny, colorful phone tied to colors in the system and wallpaper give the phone a feeling that is more than the sum of its parts, making the moniker of the jony ive phone.
The folks of curvedlabs have imagined the flip iphone and you can check it out below. The design video apple released alongside the 5c represents in ways the apex of ive s career as a disembodied voice. A big part, said apple design chief jony ive, was the loathing that we had for the phones that we were using. The genius behind apples greatest products offers an inside account of the iphones birth. So it was really only a matter of time until someone decided to parody this. Jony ive talks iphone x and apple park in new interview. Sir jonathan paul jony ive, kbe, honfreng, rdi born 27 february 1967 is a british.
The official iphone 5 video is the first time apple paired jony ive s narration with music in this case, a soft, plaintive piano. According to walter isaacsons biography of steve jobs, mike markkula, apples chief. On the eve of the iphone 5c and iphone 5s launch, apple ceo tim cook, chief designer jony ive, and head of software craig federighi have spoken. The official iphone 5 video is the first time apple paired jony ives narration with music in this case, a soft, plaintive piano. Jony ive, apples chief design officer and arguably the biggest influence on the look and feel of the companys products for nearly three decades, is leaving. Sep 19, 20 despite criticisms of the iphone 5c%27s unexpectedly high price and other market woes%2c ive says apple%27s focus is always quality cupertino, calif. From first call on an iphone to the new mac pro heres a compilation of apples promotional material featuring jony ive that will help you stroll down apples design memory lane. The iphone 5c is beautifully, unapologetically plastic, apple chief designer jony ive said in a video apple played at the event. In a new interview with design magazine wallpaper, ive discussed the challenges of designing. The apple iphone 5c has a 4inch retina display with a resolution of 16 x 640 pixels encased in a colorful polycarbonate shell. Employees can get around it on one of 2,000 custombuilt bicycles, painted a particular apple grey. Jony ive discusses the iphone x design and moving on from the. Why apple decided to release the iphone 5c business insider. Ives work helped reverse apples long decline, overturned entire industries, and created a huge global fan base.
The iphone 5c, a phone which jony ive called beautifully, unapologetically plastic, was assumed to be a foray into cheaper territorya defensive move against the lower priced android handsets. The starting point was clearly the iphone x and maybe some older blackberry or palm model. Now with steve jobs gone, apples most valuable asset is jony ive. Jony ive on apple park and his unique, minimalist w cover. Ives voice, used in apples marketing and promotional videos since 1994, has been noted. Use the wallet app to apply for, manage, and use apple card. Oct 06, 2017 jony ive, perhaps more than anyone not named steve jobs, helped kick off the smartphone era as we know it with the launch of the iphone. It had the guts of 2012s iphone 5 in a plastic body, launching alongside the iphone 5s as a. But for those who missed them, or just love watching jony ive talk against a white. Oct 09, 2014 on the iphone 6s rounded edges, ive says that apple opted to go back to rounded edges because they were necessary to make the device feel less wide. Its a complete collection of jony ive introducing all apple products from 2008 to 2017.
The book provides firsthand accounts of life working under steve jobs, and details the incredible runup to the launch of the first iphone in early 2007 expand full story 0 0. Jony ives collaboration with jobs would produce some of the worlds most iconic technology products, including the imac, ipod, ipad, and iphone. Johnathan jony ive, apples head hardware designer since 1997, announced thursday that he would be stepping away from the company to found his own independent design firm, lovefrom. Subscribe to the macrumors youtube channel for more videos. Ive videos over the years, tied to pivotal apple product launches. Just curious what the man that designs these incredible devices uses as his personal iphone. Oct 10, 2014 jony ive, apple designer behind iphone and imac, to exit company after 30 years ive to remain very involved with apple as he launches new creative company published. Apples iphone 5c will be available in green, blue, red, yellow and white. Jony ive, senior vice president of design for apple, explained in a video made for the apple website that the iphone 5c is beautifully, unapologetically plastic.
With every new apple product or operating system comes a new promo video in which apples jony ive delivers an overlyearnest, insightful speech about what makes the update so spectacular. For a lot of people watching todays event, the colorful iphone 5c was perhaps one of the most intriguing announcements, and of course it wouldnt be an apple launch without an accompanying video that starts off with sir jony ive proclaiming the product is the next logical step for the company. Sep 17, 2017 you know, the mandatory white background video where he says stuff like the iphone 8 is quite literally joy in your hand. And thanks to the executive shake up last winter, i. In a rare pair of interviews, apple ceo tim cook, joined by head of software craig federighi and apple design guru jony ive, have spoken out about the iphone 5c, android, ios 7, innovation, collaboration and future products media surrounding apple recently has frequently suggested that apple is doomed, but apples chief executives arent losing sleep over such reports, a. Apples jony ive designs a leica camera you will never own. Jony ive, the man behind apples most revolutionary designs, has revealed. The entire back and side of the case will be made from one single piece of hardcoated polycarbonate material, a type of heat and impact. The news, abruptly announced earlier this afternoon, shocked the tech industry, despite yearslong.
Nov 09, 2017 the iphone x will gain new functionality over the next year, according to apple design boss jony ive. Apple iphone 5 official video commercial by jonathan ive svp. Despite criticisms of the iphone 5c %27s unexpectedly high price and other market woes%2c ive says apple%27s focus is always quality cupertino, calif. Jony ive and a more intuitive, caring, world wiredelta. Why the orange iphone x leak is real and why i want one. Unfortunately, the iphone 5c doesnt contain any aluminium or at least for the case.
Jony ive says apples iphone x design is only the beginning. Like the slippery iphone 5c, embrace this touch aesthetic. Ive will be joined by actor and comedian stephen fry for a session. Apple didnt really give any explanation for why its producing a 5c. The iphone 5c marketed with a stylized lowercase c as iphone 5c is a smartphone that was designed and marketed by apple inc. Comedian john elerick decided to give it a go, producing a hilariously honest banned ad for the new iphone 5c.
Jony ive details apple design process, iphone 6 design. Jony ive is apparently not a fan of last years iphone design. Marketed as a more affordable entry point to the apple portfolio, the. Designed by apple in california was the title of the companys book. Jan 19, 2017 jony ive fans would be pleased to watch this. Apples jony ive says the iphone almost didnt happen cnet. The genius behind apples greatest products kindle edition by kahney, leander.
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